First block theme release

Blockify theme released on WordPress.org

July 2022

Block plugin release

Free Blockify plugin released on WordPress.org

June 2022

First theme contribution

Blockify received it’s first contributors (@szepeviktor & @arraypress)

September 2022

Pro plugin released

First version of the Blockify Pro plugin released

November 2022

AI Block plugin released

First version of the AI Block plugin released on WordPress.org

December 2022

Child themes released

Multiple child themes released on WordPress.org


Meet the founder and solo developer

I’m Lee, a web designer/developer based in Western Australia. I’m currently a freelance developer and spend my spare time working on Blockify. I’ve been working with WordPress since 2015, mostly remotely for product companies and agencies. I’m passionate about everything design-related and creating highly optimized websites using the latest technology. Outside of work, you can find me at the gym, meditating or at the beach with my family and dogs. Thank you for taking the time to check out Blockify, feel free to get in touch if you’d like to know more!

My previous WordPress projects & businesses


WordPress optimization service

2020 – 2023


WordPress marketing suite

2021 – 2022

SEO Themes

Classic WordPress themes

2016 – 2020

Genesis Customizer

Plugin for Genesis Framework

2019 – 2020

PSD to Genesis

Genesis theme development service

2019 – 2021

Brands, companies and agencies I’ve enjoyed working with

Software Engineer


WordPress Expert


Software Engineer


Web Designer


My WordPress experience

First theme released on StudioPress

First Genesis child theme approved on StudioPress marketplace

July 2017

First contribution to Genesis Framework

First pull request merged into Genesis Framework codebase

September 2017

Attended WordCamp Nashville

Received travel sponsorship from WP Engine as part of Genesis Shapers initiative

December 2018

Co-developed Mai theme

Received travel sponsorship from BizBudding to meet and work together

January 2020

Visited BizBudding in New Jersey

Received travel sponsorship from BizBudding to meet the team

February 2020

Became a Codeable expert

Joined the Codeable platform offering expert WordPress services

January 2021

Contributed to WordPress core and Gutenberg

First contribution from @blockify to WordPress core and Gutenberg plugin

July 2023